Back in the 90s, I developed a rule of thumb: if I saw it in Wired, it's because it was either already over, or it wasn't going to happen at all.

I was so disappointed when I saw BetterPlace (the car with replaceable batteries) on the cover of Wired. It seemed like such a good idea. Too bad the rule of thumb meant it wouldn't work.

Rules of thumb were made to be broken. Maybe this time it will be different.