When to go public and tell people about your idea/ product?
We have created an iPad app that is pretty unique.. There are other tools like this on the desktop, but as far as we are aware we are the first to do this on the iPad.
But how secretive should we be? We a still about 4-5 months away from launching.
Up until recently we haven't told anyone what we are doing.
We attended some local conferences and showed off what we are up to and got some great feedback. But these are really small events with only a few hundred visitors.
So with Macworld coming up, we are thinking if it is worth spending the money to get a booth in the app section if we are still 4-5 months away from release.
At the local events we kind of felt awkward being there as every time someone would ask "awesome, now where do I get it" we would respond with sorry, check again in spring.
BUT with an event like Macworld, it may be a great way to get some press to take notice and may help with getting some publicity once we are actually ready to launch.
just like to hear some thoughts on this topic, as I am sure there have been others in similar situations.
Thanks for reading.