Some truly straight-shooters should be pointing the finger very accurately to where all this is coming from.
Anybody who has a team committed to non-below-average websites should be able to screen applicants against a roster of known enshittifiers.
It may be too late to nip it in the bud, but there's no reason to allow these individuals to continue unabated, much less keep growing so annoyingly.
What's wrong with some people anyway?