I have felt this a lot when designing the landing page for my SQL canvas side project. _I_ really want to write about DuckDB WASM, pre-signed URLs and how cool Cloudflare's durable objects are.

But my target audience are data analysts, and they just want to analyze some data!

I have gone through a lot of design revisions because I have a hard time containing my technical excitement. I was surprised how hard communicating a product clearly is.

As a backend/data person I was on the high horse thinking that designers jobs are so much easier than distributed systems. Now I feel the opposite!