Makes sense, but I don't know why they'd let said prompt voodoo touch RL. I'm OK with prompting to get the model to, I don't know, write better Rust or build Excel spreadsheets. I am less OK with making it "quirky" or having some "personality" in a way that becomes ingrained in the model for everyone else
TL;DR the cringe nerdy shit should be (optionally) switched on at inference, not as part of RL