If it's used to create a false narrative (like a deep fake), sure, you should care. But if it's used as an alternative to a stock photo, or as an easy way to make an infographic then no, I don't think you should care.
Why should I care? The world is full of false narratives.
How can I have the bandwidth to care about everything all of the time?
I swear that more than half of the complaining that I find here comes from priveledged people bike shedding over inane topics, and who have never had to really worry about serious survival-level (how am I going to eat today?) issues in their lives.
Why submit to the false narratives proliferation? It's goal is to make everyone's lives worse, including yours.
From the mere fact USA has a staggering number of school massacres doesn't mean we all should stop caring.