Yes. The awful marketing that throws around obviously bogus numbers, leading me to wonder what else they'd do in a slipshod manner.
So yeah, I looked at the page. Congrats and all that.
So yeah, I looked at the page. Congrats and all that.
Would love to understand what gave you that impression, as we work hard to build content like this, and hate to see it shrugged off.
Utter nonsense.
/end thread
"Custora's research shows that stores on average lose roughly 1.75% of revenue every year due to unsubscribes."
This is remarkably similar (in amount) to loss through shrinkage at bricks and mortar stores, which is estimated at 1.7% (according to one source I bothered to find) [1] - but while retailers take steps to reduce shrinkage, there is a cost/benefit balance in play and a certain amount is inevitable, maybe the same is true of unsubscribe
I'm more curious about how that 1.75% compares from other sources of lost revenue; how does it compare to the cost of processing returns, or fraud, or just basic transaction costs, &c?
Maybe it's significant, maybe it's noise, but without anything to compare it to, who knows
[1] http://www.jrrobertssecurity.com/security-news/security-crim...