I recall a math instructor who would occasionally refer to variables (usually represented by intimidating greek letters) as "this guy". Weirdly, the casual anthropomorphism made the math seem more approachable. Perhaps 'metaphors with creatures' has a similar effect i.e. makes a problem seem more cute/approachable.
On another note, buzzwords spread through companies partly because they make the user of the buzzword sound smart relative to peers, thus increasing status. (examples: "big data" circa 2013, "machine learning" circa 2016, "AI" circa 2023-present..).
The problem is the reputation boost is only temporary; as soon as the buzzword is overused (by others or by the same individual) it loses its value. Perhaps RLHF optimises for the best 'single answer' which may not sufficiently penalise use of buzzwords.