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I didn't understand what this was until I did some more digging around.

Apparently, it's a decentralized way to interact with social media. A protocol created by Bluesky which allows social networks to communicate directly. This is similar to how different email clients like Gmail and Outlook can send messages to each other.

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Yes, but to nitpick slightly: the focus of this protocol is to let people use their own data with social media sites. It might not matter much while the site is active, but separating data ownership from the site makes moving platforms in the future much, much more feasible. Data like posts, friends lists, block lists, likes, comments, etc.

Obviously, this was informed by people's experiences with Twitter, especially the early power users who built strong communities and then felt trapped.

though technically your data lives within Bluesky's servers (kind of like your money lives in a bank) so in some ways it's still the bank's money though it's allotted to you

Actually your data does not live in Bluesky’s servers if you don’t want it to.

Mine doesn’t.

At least another 20-30,000 people’s doesn’t either.

What keeps bluesky from simply catching the data?

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