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What, in the same way movie studios wouldn't comply with the Hayes Code, or comic book publishers wouldn't comply with the CCA, or games publishers wouldn't comply with the ESRB? The financial incentive is to police yourself, because government policing is much, much worse.

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There's a great relevant quip: "If you think that the cost of compliance is high, try noncompliance".

If only it were true today :|

Sure but the government doesn't police corporations in the US anymore. The Hayes code was before neoliberalism.

Quite true. The US corporations act like a giant global rabid dog. Fake legislation appears in the USA - lo and behold, it is copy/pasted into the EU. At the least lobbyists are getting rich right now.

At least the EU has GDPR. In the US, our personal data is collected by every app and website and company and packaged, sold and sifted through by a vast collection of private data brokers which the government already ingests.

The Hayes code wasn't policed by the government.

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