I think Kickstarter is fully focused on creative projects that do actually create things. Each project has to have a clear end point and well-defined creation. It definitely isn't made to clear out old inventory -- so in that sense, it isn't a store, but for those of us that need resources and scale to manufacture a product, it is hugely important, and a lot of their focus.
I do think there are a lot of ideas like categorization and tiering that could help people better understand Kickstarter, and I think they'll continue to refine the concept, of course.