This is kind of a head scratcher. I'm guessing IBM has good enough distribution and existing relationships to make this an interesting procurement option.
Definitely not the grandson of Microsoft Bob.
I hate EVERYTHING about this generic looking product. But I think they're probably referencing... Bob the Builder [1]? Maybe?
Say what you will about Microsoft Bob - that one at least had a soul even if it was twisted and dark.
Sigh. Remember when IBM did neat stuff like Deep Blue and Watson?