Microsoft to open retail stores

crunchgear.com

5 points·jasonlbaptiste··4 comments

Good luck with that Microsoft. I think the thing that drives traffic into Apple stores is that people want to experience an OS they haven't used before and see what the buzz around Apple is about. I have heard good things about Windows 7, but will the new OS bring people into the shop the way a "foreign" OS like Apple's does?

Microsoft makes a lot more then just an OS ;/

True, I suppose I was thinking too narrowly. I guess you'd have the xbox in there with some games running. And Excel spreadsheets. People could really get a kick out of plugging some numbers into one of those! And Word. Nothing like throwing together a mail merge to liven your trip to the mall.

In all seriousness though, this is to compete with Apple for hearts and minds, is it not? I just don't see what their strategy is or how it is goning to work.

I guess I don't have a lot of confidence in MS. Remember the Jerry Seinfeld ads?

Its true they're doing this because they see the success of the Apple store, and its true this is scary, but I do hope for the sake of Microsoft that they succeed :P

I say this because I'm not an Apple fan, and seeing people pay so much money for Apple's stuff makes me a tad angry, but hey kudos to Apple for their success. What I want to see is some competition to the Apple store and this is also a good opportunity for Microsoft show its true colours, which I don't think its doing presently.

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