Until thumb drives became large enough to fit most datasets it stopped becoming Big Data. Just normal data.
Or did you mean the "big data" crowd which thought 500GB was noteworthy? I don't think anyone took those serious, neither in 2010s nor now. That was always "small" data
We do?
https://www.tomshardware.com/pc-components/ssds/kioxia-unvei...
Or 250 of these ~$400 4tb flash drives and an insane number of dongles to connect them all:
https://www.slashgear.com/1847725/largest-usb-thumb-drive-hi...
500GB is in the "fits" category.