In this case the domain Friendster.com was bought, and a trademark was conceded (a new different trademark), I don't know precisely the implications of the trademark though, I think it's a different trademark and you still cannot imply that you are a continuation of the previous trademark holder, it's just that you are given monopoly over that word as a trademark.
Now, is that different than buying "Friendster"? A really interesting legal question, I think it is, and I think it has relevant implications, I don't think you can for example restore the website as it was and pretend a continuation as you would if you bought the company.