https://www.youtube.com/watch?v=G1IceHjADbQ
Which you could use to get a custom pair of jeans made just for you. This failed partly because the target market turned out to be middle-aged adults (that buy fewer pairs), and not 18-25 year olds like they were hoping. Partly over privacy concerns. Partly the ability of the factory to make jeans to that tight of a tolerance. And partly because it was promoted like it was a novelty ("Consumers love it!"). Mentioned here previously:
https://news.ycombinator.com/item?id=2444319
But with this software - the tolerances are looser, so the clothing becomes more manufacturable. And the measurements can be anonymous - you don't feel like you're stepping into a TSA scanner for everyone to see.
I hope they are able to make relationships with multiple clothing brands so shopping from home will become less hit-or-miss. The benefit to the brands is going to be fewer returns for size issues.