Tariffs Raised Consumers' Prices, but the Refunds Go Only to Businesses
nytimes.com
nytimes.com
So in reality, the tax payer is on the hook twice: once for paying the tariffs through increased prices, and once for the debt created by the people disbursing refunds to themselves.
I'm actually interested to see how this goes legally. I haven't seen an actual attorney who understands the subject chime in on it yet. But I could see a case being made that a line item like that could have a basis of being refunded if the company charging them itself received a refund. Certainly a long shot, but I'm guessing someone will bring a case at some point to see what happens.
Ironically companies that broke out tariffs charges as line items were lauded for "doing the right thing" and are the only companies who could possibly be remotely on the hook here - any other company simply adding it to general margins is quite obviously in the clear.
(although honestly I wouldn't be surprised if such a push ended up with the profligate spendthrift in chief sending more paltry "stimulus" checks with his ugly-ass signature on it right before midterms)
Not every business the business relationship works that way, but it’s not unusual.
As for a surprise goes, I don’t know about surprised, but certainly it’s worth noting that after a massive illegal tax …. voters get no justice.
I'm not surprised, but I think this is a miscarriage of justice.
Yes, it's a windfall for the business, and it would be nice for them to pass it on, but unless they promised to do it, that wasn't the deal.
If a business raised prices because of tariffs, and consumers paid the higher price, that was a successful test that consumers are willing to pay that higher price for the item. Once that’s been established, the business has little incentive to lower prices once the tariffs go away. Prices only go down if competition with other companies pushes them down, but every player in a market has little reason to do so when they’re enjoying the higher profits.
When an item's margin becomes large, the risk/reward equation becomes favorable for new competition to come in. That puts downward pressure on prices.
For a given good, let's say that tariffs increased the business's cost for that good. If that cost goes away and the price stays constant, then the margin increases. That triggers more competition.
It's the "one price rule" in economics.
Everybody is willing to pay different prices. If you're starving, you're probably willing to pay "all my money" for food. But you don't, you pay the same price as everybody else who aren't willing to pay that much. The seller can't set the price to "all your money" because somebody else will be willing to sell for less.
> but every player in a market has little reason to do so when they’re enjoying the higher profits.
In that case any producer willing to defect from this implicit pact and lower their prices slightly will be able to make all the profit. Anti-trust should be ensuring there are enough producers that there's always somebody willing to goose their profits at the expense of their competitors by lowering prices.
It should be, but isn't.
The exceptions are far fewer, but far more noticeable. Housing and health care don't follow the one price rule. The exceptions dominate our mindshare because they're so painful, but the non-exceptions outnumber the exceptions.
What we are increasingly seeing on the consumer side of the market - even on grocery items - is price segmentation. Grocery stores (moreso their suppliers) learned that many (most?) consumers are willing to pay much more for staple food items that are not commodities but quite common buys. Like chips or soda or branded packaged foods. They set a regular retail price to 50% more than it was a few years ago over time, and then to capture more of the price sensitive consumers they offer incentives like coupons, in-app deals, random sales, etc. to induce those consumers to purchase.
This is getting to be extremely aggressive and will continue to do so for the foreseeable future. Uber/Instacart for example have plenty of whistle blower insider types who have written about how price segmentation on an individual basis based on personal information and habits happens. Such as the type of credit card on file (Amex holders get charged more), how much gift card credit balance you have, your trends like accepting higher prices once from a given location/destination pair and time, etc.
If you go to the McDonalds drive-thru and simply order at the window you will be likely paying considerably more than the person who has the app installed and orders through that method.
Airline tickets perhaps follow this model as well - browser history and cookies will present a higher price to one consumer vs. another for the same book at exactly the same time. Some court cases are attempting discovery on this recently, so it will be interesting to see if true.
The price of an individual consumer transaction is absolutely set to what the company charging it believes the market will bear. Increasingly that "market" is the size of exactly one consumer.
I listened to a few earnings calls for fast food and consumer staple companies during COVID. Executives were absolutely incredulous that they could continue to increase prices and have it not impact volume of sales much if at all. What was taught in MBA school simply was not reality on the ground, and COVID times exposed this fact. The US consumer at least as a whole has simply lost the ability to price shop and is not as price sensitive as the textbooks say. This may change, but it's the current state.
About the only thing producer prices set is a pricing floor.
They were able to raise their prices all at once because of tariffs. If they'd done that by simply agreeing to raise prices, it would be collusion.
Once the tariffs go away, prices would be naturally expected to fall back to their previous equilibrium because the same forces apply.
It's even more complicated than that, of course. But if there was competition before tariffs then there is competition after tariffs and you'd expect them to act similarly.
Pricing is set by two things: supply and demand. Tariffs make supply more expensive, less supply is brought in, therefore the consumer must either pay higher prices or go without. Yes, they can just choose not to buy, and then the importer can choose not to import.
It’s not binary. Some customers were willing and some weren’t. Even if the company was able to keep selling the item profitably, it may have reduced its total profits at the higher price point (fewer sales) and would gladly revert once the tariff is gone.
Prime example is Mercedes. The RRP for post-tariff Mercedes vehicles was identical to the pre-tariff RRP.
Food prices also rose significantly less than the tariff increases.
Importantly, journalists in media, classically inept at any economic analysis, implied that 10% tariff = 10% RRP rise. They never corrected themselves, nor for the economists who falsely claimed the economy would collapse.
When you pay $10 for a widget at the store, the cost price of that widget is likely $2. A 10% additional tariff (if passed along fully, it wasn't) would mean the widget goes from $10.00 to $10.20.
That wasn't the claim made. OP said:
>and businesses absorbed the vast majority of the blow through both stockpiling and taking the bullet.
Which so far as I can tell, is approximately correct, even if the "vast majority" part is suspect. A goldman sacs from last year estimated consumers will pay 55% of the tariffs by end of 2025. However that only includes the tariffs paid, whereas OP also included "stockpiling".
https://abcnews.com/Business/new-tariffs-effect-us-consumers...
It’s just the NYT. Let’s not demean the rest of the media for the faults of the NYT.
> Importantly, journalists in media, classically inept at any economic analysis, implied that 10% tariff = 10% RRP rise. They never corrected themselves, nor for the economists who falsely claimed the economy would collapse.
This is irrelevant to the discussion in the article, which is specifically about refunding a portion of whatever amount a company receives back from the government to customers.It's also pretty vague without any examples of what specifically deserves corrections.
Lovely strawman.
If your prime example is a luxury car with a ton of margin built in, you need a better example. Tariffed commodities absolutely had the costs passed on, and far more of those are sold than high margin luxury products where manufacturers had the option to compress margins vs passing on the cost.
Also, there are lots of products that go through multiple middle men, the tariffs were included and marked up at every stage. Very few things go from manufacturer to retailer with no middlemen.
I’d guess about 1/4 to 1/3rd of tariff costs were absorbed and the rest passed along to the eventual end consumer.
I suspect you work nowhere near the money at work, the closer you get to the money, the more you realize exactly what is built into a price.
Where do you see that in the inflation numbers - I expected a noticeable impact, but it just isn't there in the data.
https://www.bls.gov/charts/consumer-price-index/consumer-pri...
Corporate profits grew throughout the tariffs, if they were absorbing the majority of the tariff cost instead of passing it on, it would’ve affected publicly traded company earnings, but it hasn’t.
FRED chart of S&P500 earnings shows a large increase in growth in 2025: https://fred.stlouisfed.org/graph/?g=QwW
I’m doubting myself or my buyer will be getting a refund.
Same for my buyer that bought items via eBay, paying the tariffs, through the EIS/eBay International Shipping service where the buyer pays for it and I ship the item to eBay in Canada whom trucks it over the border.
Im game at throwing $1000 in to Polymarket at the "Walmart CEO leaving the role in any method"
Im naturally not going to request anything unbecoming or illegal. Buuuuuuuuuuut im not going to frown either if if happens.
Prediction markets == assassination markets.
I'm sure America will learn from this and elect responsible leaders in future.
Assuming you are not being sarcastic, I would expect actually the opposite.