All of the threads related to this topic have had a pile of folks going "the amount was too much!" but hardly any of them say what they think an appropriate punishment would look like...
All of the threads related to this topic have had a pile of folks going "the amount was too much!" but hardly any of them say what they think an appropriate punishment would look like...
I think it needs to be large enough to be a real deterrent. So it needs to be large enough that there is a real risk of turning substantial profit into substantial loss. "What if we get sued for $existentiallyLargeAmount?" needs to be part of the business math when deciding whether to tell lies for profit.
"More money than exists in the world" would clearly be too much. But I'm absolutely fine with a company and its chief officers being left penniless for such behavior. So I'm definitely fine with taking everything the company has, taking everything the chief officers have, and possibly adding a bit of debt on top of that.
It has to be bigger than what the business can accept as "just a cost of doing business" or it isn't actually a deterrent.
Correct. This is what happens when you go to court and play by the rules and stop doing things when you get an injunction against said behaviors.
When you tell the court to fuck off and you can do whatever you want, repeatedly, this is when you get the deserved massive punitive smack down for being an anti-social dick.
The problem you have is the complete and total lack of ability to put yourself in the shoes of any of the victims here that had got injunctions from the court many times only to have them be ignored and for have the abuse to then scale up even further. Millions in fines does not solve the behavior, he was making more than that in scamming people. A fine that is lower than profits is just a cost of doing business.
In criminal cases, I've seen victims getting anywhere between 50% to 10% of what they've demanded, or even nothing even when the judgement has been in their favour.
TL:DR this is never going to be a problem you have, because you'll get a decent lawyer and not be a wildly massive prick about getting your own way.
This is also the result of multiple lost lawsuits as well as additional penalties from not complying with court directives during the cases.