These days I'm wary of games that advertise free to play. As if that were something I, as a player, wanted. I see it less as a try-it-we're-sure-you'll-like-it and more of a we-won't-tell-you-what-it-costs and we-can-get-you-hooked-and-you-won't-care-it's-not-fun and maybe a little we'll-keep-changing-it-so-you-keep-needing-to-pay.
There's such strong pressure to have purchases affect gameplay, too. I've seen any number of nice games start out promising that would never happen, and then . . . it happened. I mean, remember when they introduced hats in TF2? Said they'd never, never, never affect gameplay? We know how that went.
So I don't know. For me as a player, that sort of game has an uphill battle to earn my trust. Even if it's awesome now, the pressures are just such that it probably won't be in six months. Not the sort of thing I want to build my cherished family entertainment memories around.
There's also the rather-disturbing phenomenon of a small percentage of people spending an outlandish amount of money on these games. Sure, some of them might be enthusiastic fans, but that seems unlikely to me. Free-to-play games are just . . . not that kind of game. It seems more likely that they're folks with poor judgement, or who are even mentally ill. I don't know, but it doesn't sit well with me.
I'm not a successful indie game publisher or anything, so I don't have a proposed alternative. But I do think I'm not the only one who feels this way, and I'd expect the view to become more prevalent as players gain experience with the model. Free-to-play might be dominant now, but I wouldn't bet on it staying that way.