In my country 95% of people don't mind Meta tracking their location with WhatsApp, so I think the days of people caring about tracking are long gone!
I am the exception and believe in privacy, and I've not used a Meta app since I tested Facebook/WhatsApp back in 2010 and soon uninstalled them as I don't want a digital portfolio to be developed on me for advertisers. Same with Google, they can whistle for my personal information, but they won't get it!
I'm sure surveillance companies have an even easier time buying data from Meta/WhatsApp so that's even more worrying as people use different ISPs so 95% of people won't be traced by any one ISP, but Meta and Google have the location information of anyone gullible enough to use their services.