Tiny nitpick; I think his characterisation of Minecraft is missing the cult aspect:
> (And before you say 'Minecraft', let's give it another decade. :-).
And immediately after:
> Imagine free-to-play games as practiced by a private company that makes games with long term retention for passionate players in a tightly knit community.
Now simply snip the very first part of the first sentence:
> > Imagine <snip> a private company that makes games with long term retention for passionate players in a tightly knit community.
.... that's Mojang, right?