Did you read the article? the proposal is to learn from the significance of the word and to use it as a generic term denoting it's original purpose, to define more than one firm's tech but a whole class of firms.
The company palantir sells mechanized spying. Something that is clearly evil in a tolkeinian world view.
I was like, obviously it was about the danger of giving up your power to other people and the corruption of that power.
My classmates were pretty convinced it was about how important it was to have power over other people.
First time I twigged onto exactly how dumb, short sighted, and self interested, otherwise intelligent people can be.
Edit: I swear I remember reading something Tolkien (maybe) said about the eye of sauron being basically an analogy about the press. The eye focuses a spotlight on the thing it is looking at giving it great importance, but ignores everything else. It is not actually omnipotent, it is just propaganda and marketing.
Hmm I'd be interested to see a citation for that. As far as I know, Tolkien maintained for his entire life that The Lord of the Rings was not in any way intended as an analogy or allegory (but he admitted that, of course, it was obviously influenced by his lived experience).