For instance: Back in the Bad, Old Days, charging phones (especially smart phones) wasn't quite as simple as today.
The aftermarket cables were shit. Brands came and went overnight (they still do, but they did then too), and even if a person eventually found some cables that worked then it was hard to get more of them later.
The aftermarket charging bricks were shit. I had some that would make capacitive touchscreens go crazy. Some that barely worked. Some that got stinky-hot.
The phone might have a USB port that looked about like all the others, but that didn't mean much: Different phone models had different ways for signalling/confirming/accepting charging capabilities, and they rarely lined up with the method a random charging brick used.
Get the wrong combination on this double-locked mystery box, and it was possible to plug a phone and have it say it is charging -- even though the reported battery SoC is dropping before your eyes.
That was the market. It was fragmented and dysfunctional, and the only sane method to simply charge a phone was to use OE cables with OE power bricks, for real money.
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Then Anker showed up, kind of out of nowwhere. And they were all like "Uh, guys? We sell stuff that actually works."
And they were right. They put together cables that consistently didn't suck (which should not be hard, except...). They started selling charging bricks that worked well with most or all of the phones on the market -- fooling them into thinking they were talking to their OE brick so they'd behave themselves.
It had been a terrible mess. A complete crapshoot.
And then, Anker products just plugged in and worked. They did all the things they said they'd do.
They did it so well that they raised the bar for the entire industry.
And, nowadays, it's not so bad. It's easy-enough to get a reliable cable or a charging brick that isn't a complete turd from a variety of names. That's not a thing that most of us think about much, if at all.
But man, it was fucked up for a long time before Anker stuff became common.
(Very happy with my $60 Anker earbuds).
edit: having said all of that, relating to this article, I don't want AI anywhere near the products of theirs I'm currently buying.
Best chargers on the market, hands down. Best cables too.
But they've gone into high end stuff. They make the Eufy brand of LiDAR smart vacuums for instance. All done in house, and consistently in the top rankings against market leaders like Roborock and Dreame.
They're killing it.
They're doing home security systems, and all sorts of stuff under the Eufy brand.
Didn't know they made Eufy. That would make me highly consider Eufy for anything.
Something like the Apple MacBook chargers assumes there's lots of space below the power outlet for the charger to hang down. But often that isn't the case in a cafe, or sometimes even an airport, where the power outlet is almost level with the base of the desk you're working at. In those cases, you can't plug a MacBook charger in directly. You could use an extension power cord, but that means you're now carrying extra cables.
With the Anker models I have, I just carry the charger itself and a short USB-C cable. The charger and cable fit into the zipper section of a small Lacdo USB Flash Drive Case I carry with me, so I have my charger & cables & USB sticks all in one small case. I usually take the 65W Nano II, which only has enough wattage for my laptop. But if I use the 737, I can charge my laptop and also charge my phone, plus maybe a Pebble watch while working.
And this is all in the size of something that's maybe half as big as my old Apple MacBook power bricks and their single USB port.
I did like how the Apple chargers had interchangeable heads for traveling overseas though. You can't do that on the Anker chargers. But the Anker ones do support international voltage, so you only need to plug a prong adapter on the end, no step-down converter or anything. I can fit an adapter for one country into my Lacdo case as well. It's nice to be able to grab just the one case and run out to the cafe when traveling.
It has two USB A ports. It has always charged everything at a good rate, regardless of brand, model, or age. It's reasonably-compact, the prongs (it's made for US plugs) fold for convenience when traveling, and it is UL listed.
Its present duty includes keeping an iPad running 24x7 and also charging my phone every night. It has charged my phone many thousands of times so far.
I'd update it to something newer, with USB C and USB PD and the bee's knees, but this old Anker thing is exactly the right kind of consistent and boring.
I don't think about it much because it has given me no reason to think about it.
That kind of boring behavior is remarkable, I think. So many other charging bricks I've used were just trash to use (slow or fickle, causing me to waste time with a USB power analyzer before giving up), or they died prematurely.
Same with the powered Anker USB 3.0 hubs on my desk. Those have only seen about 5 years of continuous use but so far they've been resolute in their trouble-free performance.
This stuff seems to be very much buy-once, cry-never.