Some of us embrace our humanity and have an ethical and moral need to engage with the world we want to live in rather than the world dominant economic forces would prefer us to engage in.
I'm much more concerned with companies that claim to support LGBQT+ and then stick a flag up for 10 minutes once a year, or companies who make 10% of their workforce redundant because they want to pay themselves more, or companies who on one hand support green initiatives and then behind the scenes do the complete opposite.