I struggle not to have a cynical take these days. Of course he cared about the ROI. The ROI is access to an underserved market, a halo effect, a new community of adherents, a new reason for customers to cross the moat into the ecosystem… a modest investment with a durable long term return in multiple categories.

I appreciate that it’s a win-win for Apple and for its customers, and I firmly believe that accessibility features serve everyone eventually. I’m glad that there are some billionaires who also see it that way.

I guess I just wish we didn’t have to rely on rare cases of billionaires finding it in their own best interest to happen to serve the rest of us. Especially when the actual accessibility work and everything else is actually done by a whole class of people that never make headlines just for leaving their jobs and being replaced.