AI Labs are getting a tiny cut of the hundreds saved by not hiring an artist.
So regular people save hundreds, the labs get a few dollars, and the artists get nothing.
The artists are still losing, but it's regular people, especially the least able, who are winning.
The coffee shop isn't cutting OAI a $300 check for doing their spring menu. They are pocketing $295 and paying OAI $5.
The coffee shop who cannot afford the $300 for an artist and homebrews their design in Microsoft Word is still doing just as before, the coffee shop which can afford it and still pays an artist is still doing fine. The coffee shop which is paying openAI $5 for stolen art, gets to look as cheap as they are.
1: https://www.sfgate.com/food/article/santa-cruz-restaurant-ai...
If you are attempting here to shift the focus away from coffee shops (may I remind you, you were the one who brought that as an example) and into video games or software companies, I simply reject that attempt.
That there exists a software company which uses AI in their product and is not failing has no bearing on the framing on how a coffee shop which is too cheap to pay an artist for their logo does indeed look cheap to it’s customers who will be inclined to give that café a negative review or otherwise avoid said café.
99% of people don't recognize AI generated content, and don't particularly care enough to pixel scan every image they see.
You can death grip articles of AI art backlash, but they are all these hyper-narrow one off events. But reality is the general population doesn't really see it or care.[1]
1.https://www.forbes.com/sites/conormurray/2026/04/17/the-no-1...
This is an internet mob at its worst. Not an example of anything to emulate, in my opinion.
And in either case, this example destroys the framing that coffee shop owners are the ones who benefit from the systemic art theft employed by AI companies.