> They did not create the demand for their own technology like e.g. Nvidia did by pushing the field ahead with full force.
They did, though. You are commenting on an eighth-generation TPU product that has been used millions of times a day for the past half-decade. It's likely that this will be the hardware providing inference for Apple's Gemini model they've selected to use with Siri. TPUs are the economically-conscious inference choice if you've already separated your training/inference workflows.
Cook did very well in all areas as well as in not trying to create a cult.
Honestly im rather impressed with how they handled it, they had enough of the infra and org in place to jump at it once the cat was out of the bag.
Sundar declared a code red or whatever and they made it happen. But that could ONLY happen if they had the bedrock of that ability already built.
No one really remembers now that google was a year behind.