<op> (1 Byte opcode), <Registers> (1 Byte), <immediate value> (1 Byte)
While xor eax, eax only uses 2 bytes. Since there are only 8 registers, meaning they can be encoded with 3 bits, you can pack two values into the <Registers> field (ModR/M).
Making mov eax, 0 only take two bytes would require significant changes of the ISA to allow immediate values in the ModR/M byte (or similar) but there would be little benefit since zeroing can already be done in 2 bytes and I doubt that other cases are even close to frequent enough for this to be any significant benefit overall. An actual improvement would be if there was a dedicated 1 Byte set-rax-to-0 instruction, but obviously that comes at a tradeoff where we have to encode another operation differently (probably with more bytes) again (and you can't zero anything else with it).
It could have been added to x86, even as a group of single-byte opcodes with the register encoded in three bits (as with PUSH, POP, and INC/DEC outside of long mode). But the XOR idiom was already established on the 8080 by that point.
Of course many of the RISC processors also have fixed length instructions, with small literal values being encoded as part of the instruction, so "mov reg, #0" and "mov reg, zero" would both be same length.
One-byte INC/DEC was dropped with x86-64, and PUSH/POP are almost obsolete in APX due to its addition of PUSH2/POP2, leaving only the least useful of the five in the most recent incantation of the instruction set.
Though I was forgetting one important case: MOV r,imm also used one-byte opcodes with the register index embedded. And it came in byte and word variants, so it used a further 16 opcodes bytes for a total of 56 one byte opcodes with register encoding.
So if you add a 1-byte instruction for each register to zero its value, that consumes 8 of the possible 256 opcodes, since there are 8 registers. Traditional x86 did have several groups of 1-byte instructions for common operations, but most of them were later replaced with multibyte encodings to free up space for other instructions.
In addition, you would need 16 opcodes, not 8, if you also wanted to cover 8 bit registers (AH/AL,...).
Special shout-out to the undocumented SALC instruction, which puts the carry flag into AL. If you know that the carry will be 0, it is a nice sizecoding trick to zero AL in 1 byte.