Also, I could not find the "active listings" data in Zumper's report[1]. And then I noticed the chart with the active listing data says it was made by Brenden Tuccinardi/KPBS, so this was done by a reporter, not a Zumper data analyst. It's a bit fishy.
[1] https://www.zumper.com/rent-research/national-rent-report
TJ and SD are really two parts of the same metropolis - any investigation has to see how population ebbs and flows across that border, and what the housing prices did on both sides.
SF rents have gone up, that didn't decrease demand. Why did SD rents drop, not because people left because it was too expensive, that doesn't make sense.
https://www.costar.com/article/1297403833/san-diego-apartmen...
This suggests that San Diego has been getting more desirable over time (denser, more jobs, more culture, etc). The people who'd been around for some time that could hack the old SD rents couldn't deal with those rising costs and had been spilling over to Temecula, Phoenix, etc.
San Diego has a ton of contractors dependent upon the federal government. I imagine the shenanigans of the current administration caused a bunch of them to pack it in and leave town.
Edit: I think we should build several million more units of housing in the US. I'm salty because all the new housing I've seen is ugly shitboxes owned by national property firms that make everywhere feel like nowhere.
Meaning population increase slowed down relative to new housing builds. OP didn't say this, but it's what I assume.