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> For clarity, we're running a small test on ~2% of new prosumer signups. Existing Pro and Max subscribers aren't affected.
> When we launched Max a year ago, it didn't include Claude Code, Cowork didn't exist, and agents that run for hours weren't a thing. Max was designed for heavy chat usage, that's it.
> Since then, we bundled Claude Code into Max and it took off after Opus 4. Cowork landed. Long-running async agents are now everyday workflows. The way people actually use a Claude subscription has changed fundamentally.
> Engagement per subscriber is way up. We've made small adjustments along the way (weekly caps, tighter limits at peak), but usage has changed a lot and our current plans weren't built for this.
> So we're looking at different options to keep delivering a great experience for users. We don't know exactly what those look like yet - that's what we're testing and getting feedback on right now.
> When we do land on something, if it affects existing subscribers you'll get plenty of notice before anything changes. Will hear it from us, not a screenshot on X or Reddit.
https://x.com/TheAmolAvasare/status/2046724659039932830
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Personally I love how they have increased everyone's quotas to counteract the Opus 4.7 tokenizer change a few days ago, but are immediately regretting it and trying to cut off subscription users.
If the subscriptions are unprofitable, then just communicate honestly, raise the price or lower limits for new subscribers transparently, and grandfather in existing users. That's what GLM coding plan is doing and it works fine for them. Don't ruin your reputation with opaque messaging and hidden changes. Lol