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They could have done a much more minimal version and called it a day. Being able to swap individual components of the chassis into a 5 year old model is, to me, going way above and beyond.

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Doing the bare minimum isn’t how brand loyalty is built.

Sadly brand loyalty isn't as valuable as one would think in a world where price and shiny-looking features tend to dominate

Every day feels like a day closer to, if not already at, a day where discerning customers are the minority.

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