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That must be a very restrictive definition of “successful consumer hardware company”.

Name one other successfully computer hardware company? PC makers are barely profitable commodities, other phone companies aside from Samsung are making pennies, the Microsoft XBox division is on life support, Sony sold off its TV division. The PS5 is going okay but doesn’t sell in near the numbers of iPhones. Who is left?

You didn’t say “computer”. And I would count the likes of Dell, Lenovo, Acer, Asus as successful. Without “computer”, Nintendo, Sony, LG, and so on.

I don’t think it’s reasonable to restrict “successful” to iPhone-level unit sales and Apple profit margins.

So did you think when I was talking about Apple I was comparing them to a company that sold power tools?

But Dell’s profits cratered so bad that they took the company private and profits are still nothingburgers.

Sony just sold off controlling interest of its TV division.

https://timesofindia.indiatimes.com/technology/tech-news/son...

Have you checked the profits of the other PC sellers?

A quick Google search shows that LG profits were $2.4 billion dollar (converted) and down its last fiscal year.

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