Maybe it is easier to do if you're in a country that won't get punished by the internet law.
Morals?
Any combination of these is valid motivation. Some people are mostly motivated by the long arm of the law, some by more subjective feelings. But there's many other ways that people can use to justify things to themselves.
When you think about harming someone, at least in my mind, it is impossible not to think of the scenario reversed. How would I feel if the same were done to me? That is at least what a responsible person would do: think about the consequences of their actions. Most people would feel bad after doing something bad to someone. If you cant understand this then there is a problem.
A considerable portion of the AI-girl rhetoric quoted in the article is specifically denigrating liberals. It would be very generous and possibly laudable of liberals to nevertheless feel empathy for the people falling for it, but I think it's pretty understandable if most don't. And I'm not even convinced it's laudable; there's a particular tendency in US media discourse to assign moral responsibility to liberals, but not conservatives, so that liberals are supposed to empathize with MAGA voters and endeavor to understand their values but it's just normal and accepted that Republicans think liberal cities are hellholes that deserve to burn. This asymmetry isn't healthy, even if I'd rather it be resolved by a general increase in empathy than a decrease.
To be clear, I don't think the law should tolerate scams of this kind, or that policy should encourage them in any way. But empathy for the victims is an ask on top of policy, and "maybe there will be some bad indirect effects" is a weak argument for it.
Young MAGA-adjacent dumbass who can't get laid sees pretty girl spouting MAGA stuff, reads all her posts and follows her or whatever, The Algorithm(TM) feeds him more MAGA stuff and MAGA posters, his whole social and information environment becomes that much more MAGA. Works even if he knows from the beginning that she's AI, but just likes the eye candy.
> or that there's meaningful room for further embittering them.
Young dumbass who can't get laid sends money, doesn't get the engagement he wants and/or realizes she's AI, can't accept feeling stupid, further projects his problems onto everything and everybody outside of himself, seeks out material that enourages him to do that...
So many grifts out there and people do it, sleep well at night. I'm not religious and think right/wrong is a concept/enforced by law. Sure I believe in pain, pain is universal/suffering. But yeah I just think I don't have it in me to be cut-throat, step on others.