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> Yes they were able to uphold high standards and get preferential production and pricing but what else?

Those seem like pretty significant wins for Cook, unless I am underestimating the difficulty of doing so. Perhaps with the volume or sheer money involved, it's not as hard as it sounds?

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I think people underestimate execution. When something is done well, it looks easy. But if it was so easy, why are other competitors struggling to execute the same thing?

Yes but those are outcomes — what did he do that got him there? Lots of people want preferential production and lower cost; Was it that he had the budget to pay more and dictate standards? If that’s the case that’s not genius as much as having the balls to make bets that paid off.

To be honest no genius every existed under sun. What did Newton do? Just applied some common sense. If apple is not flying away there has to be some force pulling it down, he just named it gravity. What did Einstein do? Using Riemann geometry to already prevailing ideas. Not much of genius, using already invented things I'd say. What did Edison do? If one conducts thousand failed experiment a few might succeed. It doesn't take a genius to get that. And so on and on.

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