>confusing notice of the fee in a junk mail postcard

    <post type="devils-advocate">

There's nothing "confusing" about the wording on the postcard. If you get something that's very clearly from your cable company and you chuck it in the trash, you are (and should be) responsible for the consequences of not reading it. It could be a bill, a disconnect notice, or any number of things.

That's not even getting into the fact that it's a backdoor rate raise, but cmon. There's nothing sneaky about it as far as the customer is concerned.