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Agree. With the cash balance that Apple has, CEO's usually get tempted to make moves that let them flex, but he was very disciplined in that sense.

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For example, Tim had the discipline to get out of the EV projects. Which was likely wise given the challenges the sector has faced in profitability, and Apple's long term outside option to accrue vehicular services revenue through CarPlay. Yet someone in his position could have burned $200B pretty easily to try and build a business there.

The only mistake he made was not buying Tesla around the M3 launch. Elon was desperate and would have sold it to him for cheap. He didn't take the meeting.

Otherwise I completely agree, once Tesla reached takeoff, it's too hard for anyone else to do it without burning mountains worth of cash.

Yet he did still launch Vision Pro.

How much did that burn compared to the Metaverse?

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