You don't seem to understand that Android already is first. This is a $100 Android box with an 'app store of its very own!' and not much beyond that. We've already got Android and it's not difficult to make a similar enclosure. We've already got better hardware! The cost of porting from Ouya to other Android consoles in general is almost assuredly trivial to possibly zero depending how lazy they are about their software stack (i.e. no real reason to deviate from typical Android practices). All they have to differentiate themselves with is what they've added to Android and so far it looks like 'not much'. There's no reason for exclusivity on Ouya.