Maybe it's just me but I don't see much humor in this. His brand and assets may have been liquidated, but he's still doing his show and it remains popular. The only people who really won in this saga are, as usual, the lawyers.
[1] https://en.wikipedia.org/wiki/Sandy_Hook_Elementary_School_s...
But the deal doesn't do that. Alex Jones has other websites where he's spewing his nonsense and hawking his merch. Maybe it feels good to get his major brand name, but it is largely inconsequential in limiting his reach.