In either city, to rent one you need to provide a debit or credit card -- so I don't quite get how they can be incurring such high losses from lost/stolen bikes. Wikipedia says "The credit/debit card will be charged €150 if a rented bike is not returned" in Paris. In Vienna, you'll receive a €600 bill.
A previous attempt in Vienna with an anonymous system where you just had to deposit a €2 coin to unlock the bike failed miserably: Hundreds were stolen within the first week.