Exactly. I've never not bought something because the website was temporarily down. I've even bought from b&h photo!
Even if Amazon was down, if I was planning to buy, I'd wait. heck, I got a bunch of crap in my cart right now I haven't finished out.
Intentional downtime lets everyone plan around it, reduces costs by not needing N layers of marginal utility which are all fragile and prone to weird failures at times you don't intend.