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>You do it because you're trying to help the people using google.

Haha, no, people do it to try and get ranked higher and thus make more money. They're not trying to help anyone.

In a well functioning system, the incentive to make money is somewhat aligned with the incentive to create value for other people.

This is probably your point, but we are not in a well functioning system.

Not currently, but I have faith in our collective ability to push in the direction of such systems over the long arc of history.