Businesses are generally in the business of serving human customers, not AI agents. Furthermore, if AI agents are so smart, surely they can figure it out for themselves.
If I tell Claude to go search the web and find me a bunch of links to the websites of restaurants in my neighborhood because I want to try something new do you think the restaurant wants to be on that list?
These AI tools are taking over as the main search/discovery vector for websites. Engaging with it is just basic SEO. This isn't really that complicated.
For content or media sites it's a different story. But most websites direct people to commercial transactions, and that's the group I'm referring to.
We need to meet the customer where they are and that means making our site more accessible to search engines, mobile devices, LLMs, or whatever comes next.