'If I am a grocery store that pays $1 for oranges and sells them for $0.50, I can't say, "I don't have enough oranges."'
How about 'if I'm a grocery store and I see no limit on demand for oranges at $.50 but they are currently $1, I can say 'if oranges were cheaper I could sell orders of magnitude more of them'.
Buying oranges for $1 and selling for $0.5 is an investment into acquiring market share and customer relationships and a gamble on the price of oranges falling in the future.