It is really, really difficult these days. There are so many project popping every day, and many people start to get annoyed. I already have stereotypes. When I read AI, I imagine: UAA (UI + API + AI architecture), and low quality, and sometimes I lose interest to continue reading.
In order a great idea to be distinguish from the the rubbish, a lot more efforts are needed today, compared with a few years ago, in my opinion.