Shopify turns into an iPad marketplace today by launching "Catalog"

What if they went from being a store-builder to being an online mall? I hope that's true! At first glance that sounds like a brilliant idea

I'd say it's been a long time coming!

Isn't that what Amazon really is?

Amazon seems more like a Costco analog in the online shopping space to me.

Seems like an obvious thing to do with such a huge database of products/shops. As always with Shopify they also mastered the design and UX. Nice!

...another article about the app. Looks like they're going to try and compete with Etsy, Fab, and Gilt. http://www.ecommerce-platforms.com/articles/shopify-releases...

This looks really nice! Now port it to Android.

That first screenshot looks almost identical to the new iPad app store UI. Mostly the top 'slider'.