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The one that springs to mind is Tiny Speck launching an MMORPG, failing, and then polishing up the in-game chat tool and releasing it as Slack.

Oh, there was a certain pair of Ohio bike shop owners who pivoted to powered flight some time back.

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Shopify is a pivot from selling snowboards online in Canada

Yeah these are definitely some good examples of startups doing major abrupt pivots after a few years. But I was hoping to figure out if there were any successful examples of established, well-known brands doing it. (For comparison to the original topic, Allbirds was founded 11 years ago and is post-IPO.)

All Stewart tries to do is make game companies, and all Stewart actually ends up doing is starting big non-game-related tech companies.

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