Brilliant piece of content marketing:

1) Pulls you in with a catchy title, that at first glance seems like a dunk on Cal.com (whatever that is).

2) Takes the "we understand your pain" approach to empathize w/ Cal.com, so you feel like you're on the good vibes side.

3) Provides a genuine response to the actual problem Cal.com is dealing with. Something you can't dismiss out of hand.

4) But in the end of the day, the response aligns perfectly with the product they're promoting (a click away to the homepage!)

This mix of genuine ideas and marketing is quite potent. Not saying this is all bad or anything, just found it a bit funny. The mixed-up-ness is the point!