Newpipe and freepipe!
No one demanded anything! I'm not certain that the firehose of "content" that youtube is creating is all that valuable to humanity, and I won't subject myself to ads to support it's existence.
YouTube's competitive advantage is their ability to pay video makers, not their video playback tech. And to make a competitor that has any kind of traction, this problem needs to be solved in a more reasonable way than "I'll somehow find a way to pay someone maybe".