- Nearly 90% of Americans eat red meat [1].
- Environmental activity against meat has led a lot of people (26% of Americans) to believe that there is a push to ban red meat. This issue does not poll well [1].
- Despite the above, Americans are eating less red meat than we used to [2].
- The vast majority of people who choose to reduce their meat intake do so for cost or health reasons, not environmental [3].
Putting all that together... studies like this do not help the environmental cause. Sure, they find something that's vaguely interesting, and can possibly be a bullet point on an environmentalist slide. However, a far better research study would be one focusing on human health impacts of red meat, or demonstrating economic benefits to red meat alternatives.
tl;ld - This study is not useful, and is probably damaging to it's own cause.
[1]: https://www.ipsos.com/en-us/news-polls/nearly-nine-ten-ameri...
[2]: https://www.pcrm.org/news/news-releases/new-survey-reveals-r...
[3]: https://www.seattletimes.com/life/food-drink/two-thirds-of-a...