There's a new category of product becoming possible as LLMs improve each month. The value prop isn't time savings — it's stress relief.

The self-checkout example is a good illustration of why. It's not faster, but it provides relief. Tools need to be built around human psychology like that.

The flip side is worth thinking about too: some tools, while powerful, actually add anxiety. Especially if they're built promising efficiency, but the user ends up feeling like they're not getting more done, not getting things done faster, or both. The gap between the promise and the felt experience becomes its own source of stress.